The slogan “the customer is always right” is not at all true. The customer is not always right. In fact in most cases the customer is wrong. However, there’s a reason why this slogan exists – it expresses the constant desire of sales and business people to make their customers happy, practically at any cost, even when the customers are wrong.
How do you do that? How do you make the customer happy while preserving your dignity, the goals of the business and the high price of the product or service you provide? How do you “beat” the customer in an argument, without losing him? How do you prevent future problems and unreasonable expectations on the part of the customer from the first meeting you have with him, without the customer going to work with your competitors? How do we market ourselves, our business and the product we’re selling optimally? How do we convince a potential customer to work with us or buy our products? How do we reassure an angry customer who feels he has been wronged?
The special workshops for marketing and sales professionals developed by “Dr. Persuasion” provide solutions for all the questions and problems that arise when creating and maintaining a relationship with the customer, from the first time the customer is approached to providing solutions for the customer’s complaints once the deal has been completed. The activity teaches, in a clear and light hearted way, how to market yourself, the organization you’re a part of and the product or service you’re selling in the best way, to potential and existing customers.