Nothing in the world can compare to the influence the modern media has on the national agenda in every country and on consumer habits. The media today is not just a tool of the utmost importance when it comes to marketing a certain product or individual, it is an absolutely crucial tool for creating personal or business branding, getting the public to identify with the product, the service or the individual, and building a reputation.
How do you appear on the various media – television, radio and press – in a successful, persuasive and effective way? How do you manage to get the main message through in every media appearance, even if it’s a very short one? How do you avoid saying things in the media you might regret later? And how do you deal with media “attacks” – personal or business related?
The special workshops developed by “Dr. Persuasion” provide the right solutions to these questions as well as many others. The workshops are intended for people who appear on the various media – media professionals, spokespeople for organizations, senior managers and so on – as well as businesspeople and marketing professionals interested in using the various media to promote their businesses. The workshops include, among other things, many tools, “tips” and principles for making successful appearances on the various media, as well as a lot of practice exercises for the participants, including appearing and standing in front of a camera.